Basic Steps of Product Marketing

Step One. Answer the following question - What problems does your customer or prospect have?
Step Two. The next question to ask yourself is - What information can you offer to help them solve their problem?
Step Three. Always ask yourself, what information do you already have that already addresses the problem? Chances are you may have already written articles or reports on the subject. If you have, these can be compiled into an information product.
If you don't have any information already written on the subject, ask yourself who you know who could speak intelligently on the subject? Often times an expert interview can be used to create a fantastic information product. Record the interview, have it transcribed and hire a writer to edit and smooth out the rough patches and you have an information product ready to go.
Let others write the product for you, this is the approach that Jack Canfield and Mark Victor Hanson used to great success. The ever popular Chicken Soup for the Soul series of books are created by multiple authors and compiled into a comprehensive book with a common theme. Joe Vitale has published several books like this quite successfully. Ask several key figures in your industry to write an article or small report on a subject and put the contributions together into an e-book.
Lastly, if you don't want to write the information product yourself, you can outsource the project. There are many skilled ghostwriters and software developers who can create exactly the product you need.
Step Four. Once the content has been created the next step may be to hire a graphic designer to spiff it up and give it a professional look and feel. Associates may be able to give you a referral for a good graphic designer.
Step Five. Marketing and making money. This is the next phase in information product development and creation. How to distribute the product, how to promote the product, and at what price to charge, are just some of the many decisions that need to be made.
Creating an information product is a great way to both drive business as a part of a marketing funnel or to give away for free as a marketing and list building strategy. The upside is that it doesn't need to take months of hard work writing in your spare time to create a quality information product. There are creative and innovative ways to offer a valuable information product quickly and still offer tremendous value and benefit to your customers and prospects.

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